Burberry launches their new fragrance today: Burberry Brit Rhythm. The fragrance campaign stars George Barnett, lead singer of Brit band "These New Puritans" and frequent Burberry Prorsum runway model. The campaign also stars fellow Brit Suki Waterhouse, but let's not talk about her since she is dating the Bradley Cooper.
A few interesting things to note about the new fragrance campaign: live gigs, capsule collection and the fragrance itself.
Live gigs: three live music events will be held at unexpected venues in three cities over three nights in October: London, New York and Singapore. (Damn, I will be in Singapore later this month, but hey ho, I'm in London in October!). Head to Burberry.com where you can request for scented temporary ‘tattoos’ in the statement shape of the Brit Rhythm bottle. Users who sign up for ‘tattoos’ seamlessly enter a prize draw to win an ‘Access All Areas’ pass and trip to one of the three gigs, where their ‘tattoos’ also act as entry stamps.
Burberry Brit Rhythm capsule collection | Burberry Prorsum Spring Summer 2011
Capsule collection: There's also a capsule collection of ready-to-wear and accessories that centres on the iconic leather jacket and the leather notes that sit at the heart of the fragrance. George Barnett can be seen wearing the above leather jacket from the capsule collection in the campaign video below. I recognised the quilted panel biker jacket instantly, as it was modelled after my favourite piece from the Burberry Prorsum Spring Summer 2011 collection. Loved it two years ago, still loving it now.
Burberry Brit Rhythm campaign video
The fragrance: And of course there is the fragrance:
- Top notes: fresh basil verveina, spicy cardamom, shot of juniper berries
- Heart notes: black leather, heady patchouli, styrax resin
- Base notes: cedar wood, incense, warm tonka bean
Leather, cedar wood and tonka beans feature in their new scent. Truth to be told: I love scents with leathery and woody notes. I often harped about the demise of my favourite Helmut Lang "Cuiron" fragrance, a scent heavily inspired by leather. My favourite candle is Cire Trudon's "Ernesto", a strong leather and smokey scent reminiscent of "Cuiron". I am therefore very excited to try the new Brit Rhythm. I hope it won't let me down.
You can find out more about Burberry Brit Rhythm online at Burberry.com.
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